On 29th Nov, Microsoft announced that strong demand over the Black Friday weekend has forced retail sales of Kinect for Xbox 360 to more than 2.5 million units worldwide since it launched just 25 days ago.
Microsoft on it’s blog has mentioned – “We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday.”
Nik Nayar, vice president, merchandising, Target has mentioned – “Kinect on Xbox 360 was a top performer at Target his weekend,” “We expect Kinect will be a must-have gift this holiday season, so Target will continue to receive consistent shipments of Kinect throughout December. The hands-free, active gaming experience that Kinect offers is something that everyone in the family can enjoy.”